What I've been working on

Since my last post, I've been watching a lot of basketball. The Sixers are making a nice run sitting at the 7th seed right now..hopefully going to make a push for the 5th seed or so by the playoffs. With that, I've been inspired to do a Nike campaign for Nike basketball. I've titled the project Perfection, as it's what all players chase after through themselves, through their play, and through their teamwork. I've chosen some of the most popular Nike athletes to be the face of this campaign. Check it out:

And another one

Damn. Weiden+Kennedy can't miss. They do it again. They drop my jaw with another spine tingling Nike football ad. Check this ad for Nike. Watch it two or three times.

Pretty sweet 60 seconds to sum up Troy Palamalu and Ladanian Tomlinson's life, wouldn't you say?

If you remember back to last season, Weiden+Kennedy had a similar dueling personnas ad with Shawn Merriman and Stephen Jackson. I'm not sure which one I like better, but they both DEFINITELY are super effective.

That's all for now. I have to run to Sports Authority and get some Nike football pads now.